Years ago, some one in the car industry had a stroke of genius. They came
up with an idea of engraving their name on each and every car that comes out of their
factories. This small idea has generated free publicity worth millions of dollars for
these car companies over the years.
M.K. tried to adapt the car company’s’ idea for his business. M.K. was a general
contractor. He used to go to houses and fix them up. He could handle everything from
fixing tables to installing electrical lines to plumbing work. M.K. thought why should he
advertise General motors instead of his own company? So he bought a customized magnetic
sign for $45.95 and stuck it on his truck.
Whenever he went to a house to work on it, he made it a point to park the car on the
street instead of the highway. Many cars passing by would slow down and people would jot
down M.K.’s number from the magnetic sign. The 46-dollar sign generated so much
business for M.K. that he stopped buying ads in yellow pages and local newspapers saving
him hundreds of dollars a year.
M.K. started asking people how they found out about him to track the results his
advertising dollars generated and he found out that 70% of people had read his truck!
Action summary:
* Why promote a car company when you can promote your own company instead? Customized
stickers and decals can be bought for as low as 15 dollars. Why not invest in them?
* Go one step ahead. Instead of promoting nike, wear shirts and caps that bear your
company logo on them. This alone will run up more business for your company. Buy shirts
for your employees too. When big companies like Comcast can do it, why can’t you?
About the Author
Ankesh Kothari publishes the Marketing Hotsheet 24 times a year, twice every month.
Each hotsheet reveals 6 ***tried and tested*** profit making marketing tactics that you
can use to build your business. http://www.MarketingHotsheet.com
