Consumers compelled to shop are greatly influenced by the cost of coverage to switch auto
insurance providers, and the Internet provides them a quick and easy way to obtain insurance
quotes from competing carriers," said Jeremy Bowler, senior director of the
insurance practice at J.D. Power and Associates. "This price transparency presents a
challenge to carriers (auto insurance
company's) in terms of customer retention, so many providers are building service
functionality and actively promoting their own Web sites as a means of attracting and
retaining customers. This is where you can find an Online car
insurance quote.
